Hi, I’m Heather.

I help companies create thriving customer communities and impactful customer marketing practices.

I help individual customer marketers and community managers accelerate their programs and careers.

Who I Work With

B2B SaaS Companies

I guide early stage and growth stage companies that are ready to launch a customer marketing practice or community, or that need to rejuvenate their existing programs.
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Individual Customer Marketers and Community Managers

I coach community management and customer marketing professionals at B2B SaaS companies that want to advance their careers through effective programs and personal confidence.
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About Me

My career in B2B tech started oh-so-long ago (read: 1990s) in the marketing department of an Austin, TX videoconferencing company when our website consisted of some scrolling lime green banner text and our phone number.

Happily I was able to get out of the digital dark ages and experience the early days of marketing automation by being an Eloqua customer and then an Eloqua employee. Still one of the proudest moments in my career was launching “Topliners” in 2011, the thriving Eloqua customer community.

Since that time I’ve worked in leadership roles in customer experience, customer success and customer marketing/advocacy at companies such as PathFactory, Workfront, Adobe and most recently 6sense where I created the award-winning “RevCity” community in 2022.

No matter what role I’ve been in, my guiding light has always been “customer delight”. We sign contracts as companies, but the day-to-day interactions happen between real humans. If those interactions are delightful, frictionless, and full of value, we create a differentiated customer experience which is a win for everyone.

(P.S. - In case you were wondering, my last name is pronounced ‘fey’.)

Read More…

Do you really need a customer community?

10-minute podcast with Unserious

Why your customers crave online engagement

Article with CMSWire

RevCity community contributes to 6sense success

Press Release

Ready to proceed?

Schedule a free 30-minute consultation to get started.