Hi, I’m Heather.
I help companies create impactful customer marketing programs and teams.
I help individual customer marketers accelerate their careers.
Who I Work With
B2B SaaS Companies
I guide early stage and growth stage companies that are ready to launch a customer marketing practice or that need to rejuvenate their existing programs.
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Individual Customer Marketers
I coach customer marketing professionals at B2B SaaS companies that want to advance their careers through effective programs and personal confidence.
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About Me
My career in B2B tech started oh-so-long ago (read: 1990s) in the marketing department of an Austin, TX videoconferencing company when our website consisted of some scrolling lime green banner text and our phone number.
Happily I was able to get out of the digital dark ages and experience the early days of marketing automation by being an Eloqua customer and then an Eloqua employee. Still one of the proudest moments in my career was launching “Topliners” in 2011, the thriving Eloqua customer community.
Since that time I’ve worked in leadership roles in customer experience, customer success and customer marketing/advocacy at companies such as PathFactory, Workfront, Adobe and most recently 6sense where I created the award-winning “RevCity” community in 2022.
No matter what role I’ve been in, my guiding light has always been “customer delight”. We sign contracts as companies, but the day-to-day interactions happen between real humans. If those interactions are delightful, frictionless, and full of value, we create a differentiated customer experience which is a win for everyone.
(P.S. - In case you were wondering, my last name is pronounced ‘fey’.)
Check Out These Playbooks
What is an Advocacy Program?
You'll learn how a well-run Advocacy program supports revenue, retention, marketing, and product strategy — and how to articulate those goals in a way that resonates with your executives.
I partnered with the team at Champion to produce four playbooks focused on launching (or revitalizing) a Customer Advocacy Program. These are step-by-step guides meant to help you move quickly and confidently. Enjoy!
Setting Up Your Activation Form
The intake form is the virtual handshake at the start of every Advocate relationship — and the data you collect there is the fuel for your entire program. Here’s how to make it count.
Launching an Advocacy Program
Everything you need to start from scratch — from crafting a compelling program name, to finding the right advocates, to getting internal teams on board.
Engaging Your Advocates
The final playbook focuses on what keeps a program truly thriving: meaningful, consistent engagement. You'll learn how to strike while the iron is hot, plan quarterly activities, and spread the love.
Ready to proceed?
Schedule a free 30-minute consultation to get started.
